Dancing to Dirges

Depressing and happy things Tim says, sometimes while drunk

Thursday, January 15, 2009

You wouldn't even have to make it addictive

You know what industry is pretty much recession proof? Toothpaste. It's not like people are going to stop brushing their teeth. It'd have to be extremely bad for folks to even try to consciously use *less* toothpaste. There's not a lot of room for growth, though. You can steal other toothpaste manufacturer's customers, but you can't really turn non-customers into customers. I suppose you could develop a toothpaste that canceled out the effects of The Pill, added latex-dissolving properties to semen, and made you really horny. That way you'd at least be making *new* customers for your line of toothpaste products. Still. I have to imagine there would be some liability there.


At 11:50 PM , Blogger Psychophant said...

Maybe 75% of the world's population has to do without toothpaste, so just improving their quality of life will improve the market volume. The problem is that first you need to improve their lives so much that caries and bad breath become serious problems.

Toothpaste makers, greed makes us good...

At 6:23 AM , Blogger Tim Akers said...

And of course I was only thinking in terms of industries that weren't hurt by an American recession, as opposed to all the service/retail industry types that are in a tailspin over here right now. So yes, I guess there's plenty of room for growth in the global toothpaste market.


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